Euro-Mediterranean Innovation and Entrepreneurship Diploma

Type of the Diploma: Professional Upgrading Certificate 

       

Academic Partners:

  • Euro-Mediterranean University (EMUNI), Slovenia
  • University of Siena (SU), Italy
  • Alexandria University (AU), Egypt
  • Al Akhawayn University (AUI), Morocco
  • Arab Academy for Science, Technology & Maritime Transport, Alexandria, Egypt

Non-Academic Partner/Sponsor

  • AL ALfi Foundation (AAF), Egypt


AIM

The programme aims to equip potential entrepreneurs with the knowledge, skills and attitude necessary to implement a project, manage an entrepreneurial enterprise &/or transform an idea into an innovative and sustainable business.

This Diploma is designed for students seeking to pursue a business venture or manage an entrepreneurial enterprise. Students will be exposed to the practical application of business and entrepreneurship theories in entrepreneurial planning, governance, management, marketing, finance, and the online experience involved with running a business. 


STRUCTURE and CONTENT

The programme is conducted through a blended-learning approach combining Face-to-Face (F2F) and distance learning (eL) sessions.

The content/duration relationship is designed in such a way to accommodate the schedule of working students and reduce the travel, accommodation and subsistence expenses of students and international faculty. Therefore, 2/3 of the workload is conducted through intensive F2F sessions along 1/3 of the study period, whereas the remaining 1/3 of the workload is conducted through eL along the remaining 2/3 of the study period.

Programme Duration: 12 Months (48 weeks)

  1. Study period: 36 weeks:  
    • 12 weeks f2f sessions including study visits
    • 24 weeks of eL
  2. Graduation Project:  8 weeks
  3. Final Evaluation and students assessment: 4 weeks

Accreditation:

  1. Accredited through one of the European Agencies for Quality Assurance (approximately 75 ECTS equivalent)
  2. The program for the first cohort in 2016/17 was adopted by the senate of EMUNI University. 

Language of Instruction: English


Admission Requirements

Successful applicants to the programme must:

  • Be younger than 40 years old on October 1, 2016
  • Have Bachelor's Degree in Science, Technology, Engineering, Mathematics (STEM) Business or Economics fields
  • Demonstrate proficiency in the English language (according to the Common European Framework of Reference for Languages - CEFR, level C1)
  • Demonstrate entrepreneurial thinking and ambition through the submission of a framework for an entrepreneurial project, which is part of the application form.

INTENDED LEARNING OUTCOMES (ILOs)

With reference to each of the respective areas of entrepreneurship, graduates in this degree program will be able to:

  • Understand entrepreneurship and interacting factors involved in developing an idea into an entrepreneurial venture
  • Perform research and analysis involved in investigating an idea as a potential entrepreneurial venture.
  • Analyze and Develop business strategies to obtain and sustain various marketing segments in order to increase growth potential
  • Assess the marketability and viability of an innovative idea or product in order to design entrepreneurial marketing strategies and effectively target the needs of current and future customers
  • Analyze the legal, regulatory, and compliance issues affecting the entrepreneurial environment
  • Develop a full, robust business case and a comprehensive entrepreneurial business plan and pitch 

The programme is based on a modular structure using the block-model through blended learning that includes three semesters or blocks conducted over a period of 48 weeks. Each block is divided into several modules.


Modules and learning outcomes

The study programme is comprised of 12 Modules, where each module is conducted over 3 weeks (one-week f2f and 2 weeks eL).

BLOCK 1: October - January 2017
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Module 1a: Introduction to Entrepreneurship and Entrepreneurial skills

Students will be able to understand:

  • The role of entrepreneurs
  • Sociological and Psychological Characteristics of Entrepreneurs
  • Types of entrepreneurs and mind-set,
  • The entrepreneurial process and the integrative model of entrepreneurship.

Module 1b: Entrepreneurial Opportunity Recognition

Students will be able to:

  • Evaluate / Assess Opportunities;
  • Understand the factors that Undermine an Opportunity;
  • Assess the Market and the Customer Need related to opportunities;
  • Understand the Effectuation and Cognitive Approaches to Opportunity Recognition

Module 2: Entrepreneurial Business and Governance Models

Students will be able to:

  • Learn how to use innovative business models to succeed and avoid the challenges
  • Reinforce frameworks and showcase actual business examples into their own project
  • Apply the models developed to their own ventures and fields of interest

Module 3: Human Resource Management

Students will be able to:

  • Identify, analyse and appraise HR management strategies
  • Understand different approaches to HR selection, motivation and incentivisation
  • Develop adequate skills in communication with HR
  • Appraise HR performance

Module 4: Field Visits

Students will be able to:

  • Experience at first hand different business and governance models for a variety of entrepreneurial endeavours, businesses and ventures
  • Assess the types and characteristics of entrepreneurial business and governance models
  • Apply their acquired knowledge and skills to their own fields of interest

 

 

BLOCK 2: January - May 2017
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Module 5: Entrepreneurial Finance (Bootstrapping)

Students will be able to:

  • Differentiate between entrepreneurial finance and ordinary finance
  • Develop a financial plan
  • Measure and evaluate financial performance at all stages of a successful venture’s life cycle
  • Identify the relevant types of financing and investors

 

Module 6: Legal Environment

Students will be able to:

  • Understand legal concepts as an integral part of decision making from starting up to building the case and obtaining finance.
  • Understand practical ways they can protect a new venture and spot potential issues from a business-legal perspective.
  • Analyse the legal, regulatory, and compliance issues affecting the entrepreneurial environment

 

Module 7: Project management

Students will be able to:

  • Analyse personal opportunities to develop entrepreneurial activities within your own role 
  • Analyse how an organisation develops capacity for entrepreneurial activity in response to its environment
  • Appraise parameters of project management and key elements
  • Evaluate the range of tools appropriate to project management

 

Module 8 (Introduction) and 9 (Application) Elective track

Students will choose an elective track based on their own interests/needs from the following tracks:

  • Social Innovation & Entrepreneurship
  • Green Entrepreneurship and Sustainable Development
  • Technology Management  

 

BLOCK 3: May – July 2017Show

Module 10: Entrepreneurial Marketing Strategies

Students will be able to:

  • Identify and analyse entrepreneurial marketing philosophies that apply to new business ventures, with particular focus on online and social media marketing
  • Assess the marketability and viability of an innovative idea or product in order to design entrepreneurial marketing strategies and effectively target the needs of current and future customers
  • Identify and evaluate the steps involved in developing a Marketing Plan
  • Prepare a primitive Marketing Plan to launch an entrepreneurial venture

Module 11: Field Visits

Students will be able to:

  • Experience at first hand different marketing and HR management models
  • Assess in real life situations the factors of successful HR management and the elements of developing a successful marketing campaign, especially social media marketing
  • Apply their acquired knowledge and skills to their own fields of interest

Module 12: Business Plan Seminar

Students will be able to:

  • Develop a full, robust business case and a comprehensive entrepreneurial business plan and pitch

Graduation Project: July - September 2017

Final Evaluation: September 2017

 

Tuition Fee:

  • Tuition fees are estimated at 6400 EUR, excluding the costs of students’ travel, accommodation and subsistence, to be paid to EMUNI.

Evaluation will be done through:

  • Periodic tests;
  • Periodic Assignments;
  • Field visit reports and assignments;
  • The final graduation project and its pitching

Student body:

  • Annual intake of maximum 30 students

Scholarships:

  • Al Alfi Foundation will provide 20 Scholarships for Egyptian Students and will cover all their expenses, including travel, accommodation and subsistence.
  • In addition, participating Universities from other countries will provide partial scholarships to two students, covering their teaching expenses in their own countries and providing them with travel expenses and accommodation in Slovenia. EMUNI will provide these students with tuition free studies during their stay in Slovenia.